Lincoln
At Hudson Rouge, I balance user experience design, client objectives, and legal parameters to improve Shop and Discover user journeys across the Lincoln platform.
Page Migrations
I joined the Hudson Rouge Platform team as Ford redesigned its entire design system. I've played an integral part in implementing the new design system changes by recalibrating content hierarchy and architecture in ways that complement the design.
Shown: Lincoln Technology page redesign.
Page Migration Deep Dive (in progress)
Check in within two weeks; this is a work in progress.
Model Year Changeovers
Core projects focus on the yearly cycle of the 4 Lincoln models: Corsair, Nautilus, Aviator, and Navigator. I drive experience and content design changes by balancing usability with the narrative threads that underlie each unique vehicle.
Shown: 2026 Lincoln Navigator model year changeover.
